What we do

Three service lines. One engine.

Every founder has a plan now. Fewer have an engine. Everything TC×2 does points at the same outcome: a commercial system that produces revenue on purpose instead of by accident.

01 — Service

GTM Strategy & Architecture

For founders building their first repeatable commercial engine.

You've got a product, a handful of customers, and a founder doing all the selling. Every deal is a little different. Nothing is written down. The next hire is going to inherit a feeling, not a system.

Talk about GTM architecture

Who it's for

Seed through Series A B2B SaaS founders
Teams about to make, or just made, their first sales hire
Companies trying to move upmarket without a plan for it

Sounds familiar?

The ICP is "anyone who'll take a meeting"
Messaging explains the product instead of selling the outcome
No outbound motion — pipeline is referrals and luck
The CRM is a to-do list; the forecast is a vibe
Qualification happens at the end of the cycle, not the start

What we actually do

Ideal customer profile and segmentation — who buys, why now, who signs
Positioning, messaging, and value proposition design
Sales process architecture: stages, exit criteria, qualification framework (MEDDIC, Challenger, or Sandler — whichever fits the motion)
Outbound motion: sequences, call scripts, activity standards, follow-up frameworks
CRM design in HubSpot or Salesforce so the data actually tells you something
The first playbook, the hiring scorecard, and the onboarding plan for your first reps
Founder-led selling frameworks for the stretch before the team exists

Example deliverables

ICP + positioning document
Sales process & qualification framework
Outbound playbook (sequences, scripts, objection handling)
CRM build spec and pipeline reporting
Hiring scorecard and interview process
90-day commercial operating plan

Working together

Weekly working sessions, shared docs, me in your CRM and on your calls. Built with you, in your tools, not handed over in a deck.

02 — Service

Brand, Growth & Distribution

For startups and consumer brands that need demand, not just awareness.

The product is good. The story isn't landing, the channels aren't clear, and growth is whatever happened last month. You've had moments of attention — a post that ran, a creator who hit — and no way to make it happen again on purpose.

Talk about growth & distribution

Who it's for

Early-stage consumer and DTC brands with real product love
Founder-led B2B companies that need demand, not another logo refresh
Teams with attention and no acquisition engine behind it

Sounds familiar?

Weak or generic positioning — a compelling product without a compelling story
Founder content with no system behind it
Creator and influencer spend with no economics attached
Landing pages that get traffic and don't convert
No clear answer on which channel deserves the next dollar

What we actually do

Brand positioning and messaging that a customer can repeat
Founder-led content and thought-leadership strategy
Creator and partner programs: recruitment, segmentation, incentives, measurement
Acquisition experiments with real budgets and real kill criteria
Landing-page and funnel conversion strategy
Channel prioritization, unit economics, and retention thinking
Launch and audience-development strategy

Example deliverables

Positioning & messaging guide
Channel strategy and 60-day test plan
Creator program framework — recruitment, incentives, content calendar, measurement
Launch plan with owners and dates
Measurement framework: what we track, where, how often

Working together

I design and lead these programs and bring in specialist designers, creators, and media buyers when the work calls for it.

I'm not a 20-person agency and I won't pretend to be one. You get senior strategy and a hands-on operator, plus the right specialists when they're needed.

03 — Service

Fractional GTM & Revenue Leadership

For companies that need a real sales leader in the room before the full-time exec exists.

You need someone running the forecast, the pipeline reviews, the coaching, and the hiring now — and a full-time VP of Sales is a six-month search and a serious salary away. Or you're a founder trying to get out of founder-led sales without the wheels coming off.

Talk about fractional leadership

Who it's for

Seed through Series A companies with one to eight sellers
Founders transitioning out of founder-led sales
Companies between sales leaders, or whose first sales leader didn't work out
Revenue leaders who need targeted senior support on a specific motion

Sounds familiar?

Reps without coaching, learning by losing
No operating cadence — pipeline reviews happen when something's on fire
A forecast nobody in the company trusts
Deals that stall late, after everyone has already counted them
Hiring without a bar, because nobody has time to set one

What we actually do

Interim or fractional sales leadership, scoped to days per week
Weekly pipeline inspection and forecast ownership
Deal strategy and call review on the deals that matter
Rep coaching rhythms built on Challenger, Sandler, and MEDDIC where they fit
Hiring, onboarding, and ramp plans for the next sellers
Sales process optimization and CRM hygiene
Enterprise expansion and account-growth programs
Partnership planning and executive advisory to the founder

Example deliverables

Commercial operating cadence (weekly, monthly, quarterly)
Forecast model and pipeline coverage reporting
Coaching rhythm and call-review framework
Hiring process, scorecards, and 30/60/90 ramp plans
Expansion playbook for existing customers

Working together

A defined number of days per week, a defined set of priorities, and a monthly written report on what moved.

Part-time and explicitly scoped. I'm not a full-time executive and I won't pretend to be one; I'll tell you when it's time to hire one, and help you do it.

Ways to engage

Focused projects from $2,500. Larger engagements scoped around the work.

No hourly rates, no fake scarcity. Starting prices are published so you know the neighborhood before we talk; exact scope and price get set after the first conversation.

01 — Start hereTwo weeks

The GTM X-Ray

From $2,500

A focused diagnostic that finds where growth is actually getting stuck and what to do first. Immediate value, and a clear answer on whether a bigger project makes sense.

Founder intake and business & GTM assessment
ICP and positioning review
Funnel, pipeline, and sales process audit
Prioritized constraints and recommendations
30/60/90-day action roadmap
Executive working session to go through it together

Best for: Founders who know growth is stuck and want a straight answer on where.

Ask about GTM X-Ray

02 — Fixed scopeThirty days

The 30-Day Growth Sprint

From $7,500

One important commercial problem, fixed scope, tangible deliverable. We work side by side and ship it in thirty days.

Build an outbound sales motion
Create the sales playbook
Refine positioning and messaging
Design a strategic partnership program
Develop a creator-led growth framework
Fix sales qualification and forecasting

Best for: Teams with one clear bottleneck and the will to ship a fix.

Ask about 30-Day Growth Sprint

03 — OngoingMonthly, minimum three months

Fractional GTM Partner

From $7,500 / month

Ongoing senior commercial involvement for founders who need an experienced operator in the room every week, not a full-time executive hire.

Weekly executive strategy session
Defined commercial priorities each month
Pipeline and forecast oversight
Sales coaching and deal reviews
GTM process improvements and hands-on deliverables
Monthly written progress report

Best for: Founders scaling from founder-led sales to a real team, or companies between sales leaders.

Ask about Fractional GTM Partner

Capacity is limited by design — I take on a small number of engagements at a time so every one is hands-on.

Get in touch

Tell me where growth is getting stuck.

I'll tell you what I think it takes to move — and whether I'm the right person to help. Send the short version; a few honest sentences beat a briefing document.

Start a conversation or email tuckfitz.co@gmail.com