01 — Start here
The GTM X-Ray
A focused diagnostic that finds where growth is actually getting stuck and what to do first. Immediate value, and a clear answer on whether a bigger project makes sense.
Growth & go-to-market studio — Venice, CA
Great products don't grow themselves.
TC×2 helps founders turn early traction into a repeatable revenue engine — positioning, pipeline, sales systems, and distribution. Built by an operator who has carried the number at five high-growth SaaS companies, and still carries one today.
Tucker Cohen — founder & principal
Strategy × Execution
Experience built inside
Seismic🦄
🦄💰
Drift🦄💰
Breezeway💰
Mindtickle🦄
Highspot🦄
Studios & investors
Science
Spark Capital
Underscore VC
Operating roles, plus the studios and investors I've built with or advised. Listed for context — none are TC×2 clients or endorsers.
valued at over $1B acquired
01 — The conditions
You have customers. You don't have an engine.
- 01Pipeline shows up in bursts, not on a schedule.
- 02The sales process lives in the founder's head.
- 03The pitch that closed the first ten isn't landing with the next hundred.
- 04The team is busy. The number isn't moving.
- 05Everyone agrees there's opportunity. Nobody can say exactly where the constraint is.
- 06You asked AI for a go-to-market plan. It was a good one. Nothing changed.
That's not a knowledge problem anymore — the plan is free. It's an execution problem, and execution is the part I've spent twelve years doing from the inside.
02 — What we do
Three ways the engine gets built.
Most growth problems are connected. I work across the commercial system to find the lever, then help build what comes next.
01
GTM Strategy & Architecture
For founders building their first repeatable commercial engine.
ICP, positioning, outbound motion, sales process, CRM, first playbook, first hires. Scattered selling becomes a system the tenth rep can run.
ICP & positioning · Sales process · Outbound · First hires
02
Brand, Growth & Distribution
For startups and consumer brands that need demand, not just awareness.
Positioning, founder-led content, creator and partner programs, acquisition experiments, channel economics. Attention becomes a measurable acquisition effort.
Brand positioning · Creator programs · Partnerships · Acquisition
03
Fractional GTM & Revenue Leadership
For companies that need a real sales leader in the room before the full-time exec exists.
Pipeline reviews, forecast, coaching, deal strategy, hiring. Senior commercial judgment now — explicitly scoped, part-time, hands-on.
Interim leadership · Forecast & pipeline · Coaching · Hiring
The model
PositioningDistributionExecution
That's the whole model. Strong positioning with no distribution is a secret. Distribution with no execution is noise. Execution without positioning is a very busy team. TC×2 works on all three — the × is where the compounding happens.
No formula guarantees growth. But every company I've watched grow had all three.
03 — Selected proof
The work, with receipts.
Client engagements and operating experience, clearly labeled — I'm precise about which is which.
TC×2 client
A standing advisory seat for the founders of an AI product going to market.
Business advisory · AI technology
TC×2 clientSlick's for All
Turning a brand people love into a repeatable acquisition engine.
Creator-led growth strategy · Consumer wellness brand
Operating experience
65→27
days, avg. sales cycle
Building the engine: zero to twelve reps, ARR doubled in sixteen months.
Sales leadership · Property-operations SaaS
Operating experience
175%
of quota, 3 years running
First seller in the door: $0 to $3M+ in cold-sourced revenue.
First sales hire · Sales enablement SaaS
Operating experienceEnterprise expansion
~7×
growth from pilot
From a small pilot to a strategic partnership, roughly 7× the initial contract.
Enterprise selling · National media company
Operating experienceSmoov
20M+
organic views
Zero to a launched consumer fintech, and a different education entirely.
Founder · Consumer fintech
Why hire a person in 2026
AI will write your playbook in thirty seconds. It won't run it.
I use AI every day — prospecting, research, deal prep — and I'll build it into your stack. What it can't do: sit on your 22-year-old rep's fourth cold call and tell her what to say next. Pick which of three good plans your team can actually execute. Keep the forecast honest when everyone wants it to be true.
That's the job. That's what you're paying for.
175%
of quota, three years running
Seismic
0→12
reps hired, coached, and led
Breezeway
65→27
days, average sales cycle
Breezeway
$4M+
personally cold-sourced revenue
Two companies
20M+
organic social views
Smoov, founder-reported
6
founder advisory engagements
2021–present
04 — How we work
Less consulting. More doing.
Clarity before activity. Evidence before scale. The same loop every time, run with you rather than handed to you.
01
Diagnose
Get close to the customer, the funnel, and the team. Find the actual constraint, not the loudest symptom.
02
Prioritize
Pick the one lever that matters now. Decide what waits. Agree on how we'll know it worked.
03
Build
Messaging, outbound, process, hires, partnerships, experiments — shipped, in your tools, with your team.
04
Measure
Pipeline, conversion, cycle time, deal size. Weekly. Honest numbers, no theater.
05
Repeat
Document what worked, tighten the loop, hand the team a system the tenth hire can run.
05 — The operator
I'm Tucker. I've sat in your chair, and I've sold to it.
First sales hire at Seismic. Head of Inside Sales at Breezeway as one of the first ten employees. Partner sales at Drift during hypergrowth. Founder of Smoov, a consumer fintech. Six founder advisory seats. And I still close enterprise software deals every quarter, because advice from someone who last sold a decade ago is a different product.
TC×2 is how I do this work with founders on purpose: scoped, hands-on, and measured in revenue.
- Venice, CA · New England roots
- Founder & CEO, Smoov
- Chapman University · HBS Online CORe
- D3 soccer captain, turned player-coach
06 — Ways to work together
Three ways in.
Pick the level of involvement that fits your stage. I keep the practice deliberately small so every engagement is hands-on.
02 — Fixed scope
The 30-Day Growth Sprint
One important commercial problem, fixed scope, tangible deliverable. We work side by side and ship it in thirty days.
03 — Ongoing
Fractional GTM Partner
Ongoing senior commercial involvement for founders who need an experienced operator in the room every week, not a full-time executive hire.
Get in touch
Tell me where growth is getting stuck.
I'll tell you what I think it takes to move — and whether I'm the right person to help. Send the short version; a few honest sentences beat a briefing document.